Our Story

The Whole Kitchen’s story began in 2015 when two Singapore-based Australians, Anne and Susan, joined forces to create the healthy and tasty foods they were struggling to find themselves. Anne was working as a health coach and was looking for healthy products not only for herself but also to recommend to her clients, while Su, a classically trained chef, had just had her second baby and was looking for family friendly options that were not only good for you, but tasted amazing too. Together, they set out to prove that healthy doesn’t have to mean tasteless, and tasty doesn’t have to mean unhealthy. 

Their shared passion for real, whole foods and their understanding of its benefits for health and vitality is what made them bring their complimentary skills together. With Su’s affinity for great tasting foods, and Anne’s knowledge as a certified health coach, The Whole Kitchen was born. Today it is known as a brand that stands for genuine health, great taste, and natural goodness, always striving to reignite people’s love for food.


Susan and Anne surrounded by their kids and a table of delicious food

Susan Soulard

Susan, a classically trained chef, gained much of her ten-year culinary experience while travelling the world and working in restaurants based from London to Monaco. Her early experiences opened her eyes to the world of travel and inspired her love of gastronomy. Prior to moving to Singapore in 2012, Susan expanded her knowledge of the world of fine dining and immersed herself in learning how to run a restaurant and deliver a Michelin Star experience. One of her career highlights was having the opportunity to be part of Google HQ Australia’s launch team for their Healthy Eating Program. 

She is a creative at heart and is the innovator behind all of our amazing recipes, constantly searching for unique ingredients and flavour combinations. As the Director of Operations, Susan is the driving force behind ensuring that everything at The Whole Kitchen is made with care, and consideration, with a strong focus in attention to detail. 

Being a busy mother, she is also passionate about a well-balanced diet and loves cooking with lots of fresh ingredients, herbs and spices. She grows many of her own herbs in her garden, such as fresh mint and kaffir lime leaves, but for everything else she likes to shop at the local wet markets and fully immerse herself in the community. 

In her spare time, Susan loves to spend time with her children, invite friends over for gourmet dinner parties, and ensure each course has the perfect wine pairing. If that doesn’t seem like enough, she even somehow finds the time to practice yoga and regularly walks 10k steps per day in the kitchen alone! When it comes to food her philosophy is simple, enjoy your food wholeheartedly, appreciate it, and eat everything on your plate.

Anne Swain

Anne, a certified health coach, is passionate about helping people feel their best through what they eat and how they live. She has worked with hundreds of people, helping them to make positive changes to the way they eat, and the way they move. She is passionate about fitness and nutrition and strongly believes that what you put into your body helps what you can get out of it. She believes in a holistic approach to healthy eating  and doesn’t subscribe to the “one size fits all” ideology. She believes that above all, you should discover what works for you, don’t be afraid to try new things, and listen to your body as it is our greatest teacher! 

Prior to her training as a health coach Anne has an extensive background in sales and marketing, and spent eight years working for a wealth of multinational, household name, FMCG companies. As the Nutrition Director behind all of our products, she makes sure that everything at The Whole Kitchen is meticulously designed to nourish your body to not only sustain you, but to help you thrive.

For Anne, happiness comes in a number of forms, from spending time with her husband and son at the beach, to spending time surrounded by nature. She is a lover of staying active no matter the sport, whether it be running, climbing, cycling, swimming, or the occasional triathlon, and can also regularly be found practicing yoga and meditation. For Anne, movement is not only about having a healthy body, but a healthy mind too, she feels most at peace when she is most active. 

When she’s not keeping active, she likes to catch up with friends, be in the moment, and remind herself to take it slow every once in a while. Her philosophy on food is much the same as her philosophy on life, keep exploring and never stop being curious.