Our Story

The Whole Kitchen’s story began in 2015 when two Singapore-based Australians, one a health nutrition coach and one a classically trained chef, joined forces to create healthier versions of bakery staples that they were struggling to find to support their clients, families and themselves. Together they set out to prove that healthy doesn’t have to mean tasteless, and tasty doesn’t have to mean unhealthy.

Today, The Whole Kitchen brand stands for real food - providing genuine health, great taste, and natural goodness, always striving to help people thrive through, and reignite their love for real food.



Anne Swain, Director of Sales, Marketing, and Nutrition

Growing up on the sunny beaches north of Sydney Harbour is where Anne’s passion for healthy living began. With plenty of coast to run along, and the wide open ocean to swim in, she grew up with a love for fitness and the outdoors. Her passions led her to compete in triathlons, work as a Personal Trainer, and by the age of 20 she had already established her own mobile swimming school – all of which allowed her to coach and share her love for health with others.

Having proved herself as a young entrepreneur, Anne went on to obtain a degree in Commerce from Sydney University which saw her work in sales and marketing roles for a wealth of household-name brands and multinational FMCG companies. However, after eight years, Anne decided to follow her true calling and retrain as a Health Coach, reigniting her love for health, wellness, and helping people. Before co-founding The Whole Kitchen she dedicated her time to helping hundreds of people learn how to listen to their bodies and how best to use food to thrive. 

As Director of Nutrition, Sales and Marketing she is the driving force behind ensuring that everything in our kitchen is packed full of nutrients to nourish your body, as well as making sure our products are always easily available online and in-store. 

For Anne, happiness is spending time with her husband and son, being at the beach or in nature. She loves staying active, whether that be running, swimming, outdoor classes, or practicing yoga. Movement is more than just about having a healthy body, it’s also about having a healthy mind, keeping her inspired and motivated to be the best version of herself.


Anne’s food philosophy
Fill your plate with as many colourful plants as possible, keep learning, be kind to yourself, and above all, listen to your body as it is our greatest teacher!